Social networking and businesses

Social networking platforms have take a new twist in terms of usage. not only is it used for making connections in a social context, companies and businesses have taken on this platform as a tool for their business. one main reason why some people are turning to this is because of its cost. it is..very cheap, if not almost free. and after doing a research paper about this phenomenon in another class, here are the ways social media tools can be used in business.

firstly, it can be used for marketing and advertising. with the connections made through these platforms, people who are linked to this company can get instant updates just by the click of the mouse. time will not be wasted as the audience is a very specific group.

secondly, another usage would be that it could be used for public relations. this can be in the form of crisis management, if something were to happen, or a platform for direct feedback. this enhances and eases the communication between the consumer and producer.

another use for social media would be that it can be used for job recruitment. depending on the platform, people can be filtered so that people who receive recruitment notices will be those that fit the criteria for a certain job.

Companies are beginning to take up this new technology, and the public’s opinion has also been in favor of using these tools to help businesses. As such, social media tools will continue to play an important role in the 21^st century and more developments will be seen in the near future.